As a Chief Executive, Proprietor or Partner, you already know how important effective communication is in attracting, retaining and engaging the active (economic) involvement of your clients.
 
"Suppose 20% of your clients give you 80% of your revenue. You communicate well and often with this ‘loyal constituency’. Find a way to communicate well and often with the others because, if just 10% of them start behaving like the 20%, your revenue increases by 30%!"

How will it be when you can: 

• Promote just how good and improving your firm is – and how well it understands the needs of its clients.
• Seek the views of clients; take account of their questions and concerns – and encourage a positive, inclusive two-way dialogue.
• Promote the excellent range of products, services and facilities you offer – and generate incremental revenue!
• Save time on communicating by matching effectiveness with efficiency – and drive people to your website!
• Engage the active participation of more clients – more often.
• Be at the ‘right place’ all of the time – and convert more ‘prospective clients’!

 
eNewsletters4 can help you do all of this – and more.
 
Ours is a genuine service - not a complex computer program which you have to master. You need no special computer skills; you won’t have to manage the mailing list or arrange for publication; there’s no software to buy and you don't even need a website.
 
This is what one client - the NGCAA - said to us in June 2005:

“Many thanks for publishing the latest issue of our email newsletter. It is excellently produced and I am very impressed with the results – not least because you do everything except write the words for us!  The quality is marvellous - highly professional. This takes our communication…to a new level and represents excellent value for money.”

You’ll find the three most frequently asked questions below but we don’t believe in running such a personalised service by remote control so…
 
Please call us for an informal chat on 01509 670612 or email us and we’ll get back to you! 

You'll want to know:

• Why an email Newsletter?
• How much work is involved?
• How much will it cost?

Why an email Newsletter?
 
‘Traditional’ methods for communicating with clients have largely failed:

• Printing and postage is expensive and traditional newsletters are very limited in functionality.
• Phone calls and ‘face to face’ meetings are time consuming and often restricted to single or ‘negative’ issues.
• Websites can be difficult to keep up to date and are rarely visited.
• The corporate demands on many clients makes attendance at meetings and events very difficult.

The same clients who are too busy to read traditional newsletters, attend meetings or visit your website will check their email inbox every day!

If there’s a Newsletter which is personally addressed to them in there, they’ll almost certainly read it – and they’ll be in just the right frame of mind to engage your services; respond positively to you by email or promote you by forwarding a copy of your eNewsletter to others.
 
Over 80% of people who go online in the first place, do so for email – not ‘web-surfing’ – and, for many, it’s the preferred method of communication! 

How much work is involved in producing our email Newsletter to clients?
 
A lot! These are the main tasks and we’ve highlighted what you need to do in red:
 
Design your Newsletter template. Format your ‘copy’ into your Newsletter template then publish and deliver it to those on your mailing list on the specified date. Automatically deliver the best format to each recipient’s mailbox. Monitor delivery and open rates. For each issue, email us with what you want to say. Check on ‘bounces’ and ‘click-through’s’. Manage the registration process. Confirm registration with each individual subscriber. Input subscriber data onto your mailing list. Check for duplicate and erroneous addresses. Action additions, removals and amendments to your subscribers’ profiles. Capture requests for forwarding your Newsletter. Deliver forwarded Newsletters, together with sender’s personal message, to intended recipient(s). Input images, logo’s, messages and link addresses. Ensure adherence to Privacy Policy and DPA guidelines. Promote ‘white-list’ status with ISP’s and action ‘black-listing’ where appropriate. Action ‘one-click’ unsubscribe feature and ensure permanent removal on request. Review new measures for reducing unsolicited mail. Design and deliver on-line surveys for you (chargeable). Meet all software licensing costs and agreements. 

How much will it cost?
 
We know how important it is to get ‘value for money’ for your business. By now, we hope the benefits of your email Newsletter are self evident but what of the costs?
 
Let us know how often you wish to publish – we publish to your schedule, not ours – and roughly to how many people. We’ll get back to you with firm costings. Just as an example, an organisation which publishes monthly to 1,000 clients can expect the cost to be about half the price of a second class stamp per subscriber mailing!
 
Set against these small costs, you may be interested in an example of how important ‘online business’ is becoming for all sectors. The latest figures show UK shoppers spent over £1.5 billion online during May 2005 – an annual increase of 35.6%. In stark contrast, total retail sales growth was at its slowest rate since 1947, according to the latest government statistics, with a year-on-year increase of just 0.9%.